My role: I joined Elead as Content Product Marketer, responsible for creating a content marketing program from the ground up. At Elead, I was responsible for content strategy, writing, editing, maintaining the content calendar, managing the relationship with our PR team, coordinating communications between departments and contributing to team lead generation goals My projects include creating content for web, email marketing, social media, lead gen content downloads, SEO-friendly biogs and print articles.

Key statistics:

40% YOY increase in website conversions

93 .7% decrease in bounce rate

77% increase in page views

15% increase in leads from Paid Advertising and Social Media downloads

64% increase in downloads of thought leadership content

52% increase in 3rd party blog referrals

973% YOY increase in leads from email marketing (not a typo)

153% increase in email leads from existing customers

My role: Content Marketing Director. Responsible for creating & implementing a content marketing strategy, including website rewrite and redesign, creation of an email marketing strategy, developing a content plan and calendar including social media channels, blog posts, ebooks, articles, etc.

My role: I was the main point person for all things Disney at Ziosk from 2017-2019. I managed the client relationship and was responsible for communicating requirements from the client to various teams, including Creative, Product, Content Programming and QA.

Duties included: managing the relationship with Disney, to assisting the UX designer on whiteboarding and user flows, curating regular content updates, concepting promotional videos, creating promotional giveaways, managing the content process from curation through programming.

The ask: Ziosk’s B2B arm needed a variety of marketing materials, including: product pages on the website to sell their independent restaurant offering to small chains, an e-book download to drive lead generation, e-mail campaigns, magazine articles and ads, web newsletter promotions and more.

My role: I worked with stakeholders to define the business needs, then wrote copy to achieve those goals. I worked with designers to ensure brand standards were being adhered to, and managed the projects to stay on track for deadlines.

The ask: Refresh the Radicle Growth website.

My role: Copywriting and editing. I worked within existing brand guidelines to create a content refresh on the Radicle Growth website, giving nods to their agricultural focus in subtle but clever ways.

This Margarita Type quiz appeared on Ziosk tablets in Chili's restaurants across the country.

The ask: A five-question personality quiz aimed at millennials to drive sales of five featured margaritas at Chili’s. 

My role: I created all quiz content (questions, answers, results) and worked closely with the designer to ensure the art matched the tone of the copy.

The result: The campaign resulted in a 9% lift in margarita sales in stores that ran the program. 

The ask: Create a landing video for the Ziosk tablet that reinforces Yard House’s brand while advertising the tablet’s functionality.

My role: I wrote the copy and created engaging CTAs for direct response. This copy was carried throughout the Yard House experience.

The ask: To create a new web presence for Ziosk in advance of a product launch at the National Restaurant Association conference. The team had ten days to put this site together.

My role: Content architecture, web content, copywriting, assisting on UX layout.

The ask: To create marketing collateral for the popular YouTube webseries, The Queens Project. I was responsible for concepts, copy and music for the third season of the series, in addition to running Ken Arpino’s social media presence. I recently took over content curation, creation and posting for The Queens Project social media.

The ask: To create a Ziosk booth design for trade shows including National Restaurant Association, Restaurant Leadership Conference and Food Service Technology Conference.

My role: Concept, copywriting.

The ask: To promote various menu items on Ziosk tablets.

My role: Write short, snappy copy to promote menu items and garner clicks.

The ask: To create ongoing promotions and experiences around Ziosk’s Premium Content offering.

My role: Brainstorming/concepting, copywriting.

The ask: To create a digital campaign for Dos XX around the Most Interesting Man in the World’s Coveted Collection giveaway. The giveaway was for a painting created by the Most Interesting Man on one of his epic travels.

My role: I co-created the concept and wrote the copy for the ad based on the tongue-in-cheek brand voice of the Most Interesting Man.

The ask: To create a pitch video for the sales team to promote advertising space in Ziosk’s Time Inc. experience.

My role: Concept, copywriting.

The ask: Create a video promotion announcing the Plenti + My Chili’s Rewards partnership. Create a secondary promotion offering a free order of chips & dip for Plenti users.

My role: I co-created the concept and storyboards, and wrote the copy that appears in both videos.

The ask: Promote various O’Charley’s menu items in the Ziosk experience. The brand has a fun, sassy tone and the copy is meant to be read with a wink.

My role: Copywriting.

The ask: To create ongoing promotional stills and videos for the Ziosk experience at Chili’s.

My role: Concepting, copywriting.

The ask: To create “interrupter”-style videos to appear at several targeted times during the Olive Garden experience. Promote ordering/re-ordering drinks in three categories: beer, cocktails and non-alcoholic beverages.

My role: Concept, copywriting.